A TRADE MAGAZINE IS AN INVALUABLE BUSINESS PARTNER FOR MARKETERS, AS IT brings far-flung volume buyers and specifiers in touch with suppliers, and allows companies to strengthen their brands among distribution channels. A trade magazine is the only credible source of information about the industry, its products and  manufacturers. Bracecorp’s publications play this role to the hilt, and aim to be the most credible source of trade information for their readers. Crisp and detailed product reports, company profiles, sector write-ups and trade show reports keep readers up-to-date about the industry and economy. For this reason, these magazines have become an indispensable part of all media plans within the building products sector. They work  24 hours a day, 7 days a week. The magazine provides information about Indian sources to global buyers of DIY, home improvement and builder’s hardware products. It is read by executives who source from India, and make buying decisions for these product categories. Editorial content: Industry news Sector reports Trade news, etc Readership: Buyers & agents Retailers Wholesalers & distributors, Importers Circulation: On subscription & controlled circulation basis Distribution at major international trade exhibitions including: • Practical World, Cologne • China International Hardware    Show, Shanghai • Hong Kong Hardware & Lighting Show • Ferroforma, Spain • National Hardware Show, USA, etc. Frequency: Half-yearly (two issues in a year)

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• Readers' Buying Power
Bracecorp’s readers are decision makers, each with a purchasing power of well over a 1,000 individual consumers per purchase, and having immediate needs. For them geographical distance is no restriction on purchases.

• Exposure at Trade Shows
Bracecorp’s publications are distributed at numerous national and international trade shows each year. In this way, advertisers' messages reach many more buyers who are visiting shows, looking for new sources, and are ready to buy.

• Enter New Markets
Participation in regional shows gives Bracecorp exclusive access to visitor databases. Such focused distribution of the magazines enables advertisers to break into new markets much before their competitors.

• Join Hands With Bracecorp
Bracecorp’s publications are not print media - they are live communication between manufacturers and distribution channels. Nor are they mass media  - they are a means of one-to-one communication with a specialised category of buyers.

A promotional campaign in Bracecorp’s publications is more than a visual message; it is a bundle of services designed to bring you in touch with more and more volume buyers. Remember, each of our readers has a buying power equivalent to over 1,000 end-consumers on every order.

	Ad tariff (Rs per insertion)	2009
	Colour     1x 2x Quarter page 17,000 30,000 Single column 22,000 39,000 Half page 31,000 56,000 Full page 60,000 1,10,000 Double spread 1,10,000 1,98,000 Page 1 88,000 1,58,000 Page 2 or 3 65,000 1,23,000 Page 2 & 3 (Double spread) 1,10,000 2,16,000 Covers 1x 2x Inside back cover 77,000 1,38,000 Inside front cover 88,000 1,58,000 Back cover 1,00,000 1,80,000 Gatefold 1,20,000 2,16,000 Earfold (130gsm art paper) front back 93,000 75,000 1,67,000 1,35,000 Inside 1x 2x French window (3 pages)(130gsm art paper) 1,50,000 2,70,000 Half gatefold (2 pages excluding backside)(130gsm art paper)          1,00,000 1,80,000 Inside gatefold (3 pages) (130gsm art paper) 1,50,000 2,70,000 Double gatefold (6 pages) (130gsm art paper) 3,00,000 5,40,000 Double spread gatefold (8 pages) (130gsm art paper) 5,00,000 9,00,000 Calender (8 pages) (130gsm art paper) 5,00,000 9,00,000 Insert (Bothside) (100gsm maplitho) 50,000  90,000 Black & White 1x 2x Half page 20,000 36,000 Full page 40,000 72,000 Double spread 70,000 1,26,000 Frequency Sourcing DIY & Builder’s Hardware is published half-yearly (2 issues in a year) Distribution Copies are distributed on controlled circulation basis Material deadline Jan-June issue:       November 15 July-Dec issue:       May 15 Material needed for reproduction Digital file (CD) - use any of following formats/software: CorelDRAW file with all linked fonts PageMaker file with all linked fonts and images .eps, .ps, .prn or hi-res 300dpi CMYK .pdf file Colour print for reference Mechanical Data W          H   W   H Magazine Size 8.149 x 11.575 inch   207 x 294 mm Full Page Print Area 7.481 x 10.63 inch   190 x 270 mm Half Page 7.481 x 5.197 inch   190 x 132 mm Double Spread Trim Size* 16.299 x 11.575 inch   414 x 294 mm Quarter Page 3.622 x 5.197 inch   92 x 132 mm Single Column 2.401 x 10.63 inch   61 x 270 mm Gatefold (trim size) 16.142 x 11.575 inch   410 x 294 mm Insert  8.25 x 3.50 inch   210 x 89 mm 1 inch (25 mm) gutter space required NOTE: Perfect alignment of type and design in double spread advertisements cannot be guaranteed A colour reference (print) is essential for all advertisement inputs