A TRADE MAGAZINE IS AN INVALUABLE BUSINESS PARTNER FOR MARKETERS, AS IT brings far-flung volume buyers and specifiers in touch with suppliers, and allows companies to strengthen their brands among distribution channels. A trade magazine is the only credible source of information about the industry, its products and  manufacturers. Bracecorp’s publications play this role to the hilt, and aim to be the most credible source of trade information for their readers. Crisp and detailed product reports, company profiles, sector write-ups and trade show reports keep readers up-to-date about the industry and economy. For this reason, these magazines have become an indispensable part of all media plans within the building products sector. They work  24 hours a day, 7 days a week. A business magazine for volume buyers and specifiers, this magazine covers industries including cables & wires, switches, switchgear, light sources, light fittings & electrical appliances. Editorial content: Product reports Technical articles Company profiles Industry news Global news Sector write-ups Trade show reports, etc Readership: Traders - Dealers, Distributors, Wholesalers, Exporters, etc. Specifiers - Architects, Consultants, Interior Designers, etc. Bulk buyers - Builders, Hotels, Institutions, Contractors, etc. Circulation: Copies are distributed on subscription & controlled-circulation basis. Frequency: Bi-monthly (six issues in a year)

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• Readers' Buying Power
Bracecorp’s readers are decision makers, each with a purchasing power of well over a 1,000 individual consumers per purchase, and having immediate needs. For them geographical distance is no restriction on purchases.

These readers are daily taking buying decisions as part of their business, or specifying products in commercial, residential, hospitality and industrial installations.

• Exposure at Trade Shows
Bracecorp’s publications are distributed at numerous national and international trade shows each year. In this way, advertisers' messages reach many more buyers who are visiting shows, looking for new sources, and are ready to buy.

• Join Hands With Bracecorp


Bracecorp’s publications are not print media - they are live communication between manufacturers and distribution channels. Nor are they mass media  - they are a means of one-to-one communication with a specialised category of buyers.

A promotional campaign in Bracecorp’s publications is more than a visual message; it is a bundle of services designed to bring you in touch with more and more volume buyers. Remember, each of our readers has a buying power equivalent to over 1,000 end-consumers on every order.

	Ad tariff (US$ per insertion)	2009
	Colour Quarter page 360 Single column 470 Half page 670 Full page 1300 Double spread 2400 Page 1 1900 Inside back cover 1600 Inside front cover 1800 Back cover 2000 Gatefold 2300 Earfold (130gsm art paper)     • Front 2100   • Back 1700 Black & White   Quarter page 300 Single column 360 Half page 470 Full page 900 Double spread 1600 Frequency Sourcing Electricals & Lighting is published bi-monthly (6 issues in a year) Distribution Copies are distributed on subscription and controlled circulation basis Material deadline All material must be submitted by 1st of the month preceeding the issue (eg: for March-April issue, deadline is 1st February) Material needed for reproduction Digital file (CD) - use any of following formats/software: CorelDRAW file with all linked fonts PageMaker file with all linked fonts and images .eps, .ps, .prn or hi-res 300dpi CMYK .pdf file Colour print for reference Mechanical Data W           H   W   H Magazine Size 8.25 x 10.50 inch   210 x 267 mm Full Page Print Area 7.25 x 9.50 inch   184 x 241 mm Half Page 7.25 x 4.70 inch   184 x 119 mm Double Spread Print Area* 14.75 x 9.50 inch   375 x 241 mm Quarter Page 3.50 x 4.70 inch   89 x 117 mm Single Column 2.30 x 9.50 inch   58 x 241 mm Double Column 4.70 x 9.50 inch   120 x 241 mm Gatefold (trim size) 16.36 x 10.50 inch   415 x 267 mm 1 inch (25 mm) gutter space required NOTE: Perfect alignment of type and design in double spread advertisements cannot be guaranteed A colour reference (print) is essential for all advertisement inputs