A TRADE MAGAZINE IS AN INVALUABLE BUSINESS PARTNER FOR MARKETERS, AS IT brings far-flung volume buyers and specifiers in touch with suppliers, and allows companies to strengthen their brands among distribution channels. A trade magazine is the only credible source of information about the industry, its products and  manufacturers. Bracecorp’s publications play this role to the hilt, and aim to be the most credible source of trade information for their readers. Crisp and detailed product reports, company profiles, sector write-ups and trade show reports keep readers up-to-date about the industry and economy. For this reason, these magazines have become an indispensable part of all media plans within the building products sector. They work  24 hours a day, 7 days a week. A business magazine for builders hardware, it covers industries such as bathroom fittings, kitchen products, door & window fittings, furniture components, glass & glazing products, floor & wall coverings, safety & security, and wood products, etc. Editorial content: Product reports Technical articles Company profiles Industry news Global news Sector write-ups Trade show reports, etc Readership: Traders - Dealers, Distributors, Wholesalers, Exporters, etc. Specifiers - Architects, Consultants, Interior Designers, etc. Bulk buyers - Builders, Hotels, Institutions, Contractors, etc. Manufacturers Circulation: Copies are distributed on subscription & controlled-circulation basis Frequency: Bi-monthly (six issues in a year)

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• Readers' Buying Power

Bracecorp’s readers are decision makers, each with a purchasing power of well over a 1,000 individual consumers per purchase, and having immediate needs. For them geographical distance is no restriction on purchases.

These readers are daily taking buying decisions as part of their business, or specifying products in commercial, residential, hospitality and industrial installations.

• Exposure at Trade Shows

Bracecorp’s publications are distributed at numerous national and international trade shows each year. In this way, advertisers' messages reach many more buyers who are visiting shows, looking for new sources, and are ready to buy.

• Enter New Markets

Participation in regional shows gives Bracecorp exclusive access to visitor databases. Such focused distribution of the magazines enables advertisers to break into new markets much before their competitors.

• Join Hands With Bracecorp

Bracecorp’s publications are not print media - they are live communication between manufacturers and distribution channels. Nor are they mass media  - they are a means of one-to-one communication with a specialised category of buyers.

A promotional campaign in Bracecorp’s publications is more than a visual message; it is a bundle of services designed to bring you in touch with more and more volume buyers. Remember, each of our readers has a buying power equivalent to over 1,000 end-consumers on every order.

Ad tariff (Rs per insertion) 2009 Colour Quarter page 15,000 Single column 20,000 Half page 28,000 Full page 55,000 Double spread 1,00,000 Page 1 85,000 Page 2 or 3 62,000 Page 2 & 3 (Double spread) 1,10,000 Covers   Inside back cover 70,000 Inside front cover 88,000 Back cover 1,00,000 Gatefold 1,20,000 Inside   French window (3 pages) (90gsm art paper) 1,50,000 Earfold (130gsm art paper) front back 95,000 75,000 Half gatefold (2 pages excluding backside) (90gsm art paper) 1,00,000 Inside gatefold (3 pages) (90gsm art paper) 1,50,000 Double gatefold (6 pages) (90gsm art paper) 3,00,000 Double spread gatefold (8 pages) (90gsm art paper) 5,00,000 Calender (8 pages) (90gsm art paper) 5,00,000 Insert (Bothsides)(100gsm maplitho) 50,000 Black & White   Half page 20,000 Full page 40,000 Double spread 70,000 Frequency   Sourcing Hardware is published bi-monthly (6 issues in a year)   Distribution   Copies are distributed on subcription and controlled circulation basis   Material deadline   All material must be submitted by 1st of the first month of the issue (eg: for Jan-Feb issue, deadline is 1st January)   Top Material needed for reproduction Digital file (CD) - using any of following formats/software: CorelDRAW file with all linked fonts PageMaker file with all linked fonts and images .eps, .ps, .prn or hi-res 300dpi CMYK .pdf file Colour print for reference Mechanical Data W     H   W     H Magazine Size 8.25 x   10.50 inch   210 x   267 mm Full Page Print Area 7.25 x   9.50 inch   184 x   241 mm Half Page 7.25 x   4.70 inch   184 x   119 mm Double Spread Print Area* 14.75 x   9.50 inch   375 x   241 mm Quarter Page 3.50 x   4.70 inch   89 x   117 mm Single Column 2.30 x   9.50 inch   58 x   241 mm Double Column 4.70 x   9.50 inch   120 x   241 mm Gatefold (trim size) 16.36 x   10.50 inch   415 x   267 mm Insert 8.25 x   3.50 inch   210 x   89 mm * 1 inch (25 mm) gutter space required NOTE: Perfect alignment of type and design in double spread advertisements cannot be guaranteed A colour reference (print) is essential for all advertisement inputs